Understanding The Current Trends In Product Placement Media Essay

Understanding The Current Trends In Product Placement Media Essay Product placement is a paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie (or television program). (Balasubramanian 1994, 29; Immonen 1998, 14) These are the prominent definitions given for the concept of product placements by academicians in the past. The pertinent points that relate to product placements in these definitions are that a) its used in entertainment programs/productions b) its paid for by the brands involved. Entertainment mediums like television and radio have long been targeted by advertisers to pitch their products in the mindset of the consumers. Initially these took the form of Spots on these mediums between the programs. They were specialized productions in themselves whose whole purpose was to advertise these products. However with time this method started getting increasingly cluttered. First there was an inherent mental switching off by the viewers during the advertising. The viewers paid little or no attention during the breaks of the program. Morever with technological advent, viewers had the option to switch to another channel, both for television and radio, known as the phenomenon of zapping. Product placements presented a way out of this problem of zapping. The appearance of the products is incorporated as a part of the program itself. Therefore there is no chance of the viewer leaving it for something else. Also the audience is in a high state of involvement, so it is easier to for the brand to leave a mark on the mind space of the viewer. The viewer is also generally very involved with certain characters in a program. If the product is placed in conjuction with the character, it becomes a sort of endorsement by a loved character, which can be very desirable. An example is the placement of Mars chocolate in E.T, where the product got linked with the kids and E.T itself. Another example is James Bond being with a lot of products in the movies. The products acquire a different aura when they are associated with a strong character like James Bond. From the perspective of the producers of the movie/television program product placements are a source of income. In the present times, when the shelf life of the movies has decreased and the budgets have sky-rocketed it makes sense to indulge in this process to make some money even before the movie has even been filmed. The concept of product placement has become so popular that it has started being incorporated during the scripting stage of the movie or T.V program itself. There are specialized agencies which broker between production houses and the brands the following diagram illustrates how this works. Product placement and AIDA model The AIDA model of consumer behavior is as drawn above. Product placement can be used in all of these stages to pitch a product to the potential viewer. However in most of the cases, product placements are used in cases where awareness regarding the brand is to be generated or interest is to be generated regarding it. Awareness In a lot of instances, product placements have been timed to coincide with the launch of a new product. The goal is to integrate the product placement with the other activities related with creating awareness of the new product. With an established actor mentioning the product or better using the product, the launch creates a huge buzz. An example in the Indian context was product placement of Maruti Swift in the hit Bollywood movie Bunty and Babli, coninciding with the launch of the product. The characters of Abhishek Bacchan and Rani Mukherjee are shown to run from the police in a Maruti swift in the climax. Amitabh Bacchan specifically mentions the name of the brand in a subsequent scene. Thus the viewer gets to actually look at the product for the first time. Interest In this case, a brand which has already been launched for quite some time, benefits from product placement by having its working explained for the first time. This works very well for the technology products, where the features of the product get explained when the user is in a very high involved state of mind. However the example which I will quote is that of a services firm, Western Union money transfer service. In the movie Virudhh, the character of John Abraham is shown to transfer money using the service. The character explicitly mentions that with Western Union money transfer, the transfer gets done efficiently and instantly. Desire Product placements lend themselves very nicely in situations designed to provoke desire among the viewers. By nature movies and television characters have an aspirational air about them. Therefore when they use products on screen it creates a desire among the viewers to own the product. Examples are the high end automobiles used in the Bond franchise over the years. This works very well for products like apparel or accessories because of the perception of good looks attached with the stars on screen. Ray ban has extensively been placed in movies over the years. A notable example is Slyvester Stallone using Ray Bans in the Rocky franchise. Product placement and FCB model Affective Informative Thinking Feeling Self-satisfaction Habit forming High involvement Low involvement If we analyse product placements by the lens of the FCB model, examples can be given for each of the quadrants. Starting with the bottom most quadrant of self satisfaction, cigarettes were one of the earliest users of product placements, with the lead actor of the hit T.V show I dream of Lucy smoking a prominent brand on the show. These days, Coke is placed on the American Idol. Also in a lot of movies, the banners of Coke are placed in the background suggesting subliminal advertising. In the affective quadrant, these are products which evoke very strong feelings and are high involvement. Here automobile has been another sector which has bet heavily on product placements. Examples have already been given above. The products in the informative category are a little tough to push in a product placement scenario since it will require quite an amount of screen time. Also unless the product is highly engrained in the plot, the placement for a large screen time may actually become jarring. In spite of this, it has been tried quite successfully. The Western Union money transfer example has already been taken previously. Also Microsoft has plugged its software in the hit T.V series 24. However the limitation of screen time and plot involvement restricts itself in categories of products which are habit forming. There are no prominent examples of product placement which can be given in this category. Global vs Local In the Indian landscape product placements have mostly been done till now. However, now regional movies have started to tap this source of revenue as well. Examples include the recent Bengali film Antaheen where the hair oil Nihar was placed in a prominent manner. In the Telugu movie, Â  Anukokunda Oka Roju, actor Jagapati Babu is seen carrying a pack of Real juice most of the time. However the very nature of product placements means it can be done for mass produced entertainment productions, and therefore cannot be used at a more local, say a town level because the number of eye balls captured will be much too less. Advantages and Disadvantages Advantages Product placement can offer many advantages over other forms of advertising media, especially cost efficient communication. Over the life of a film, including its theatrical run, premium cable appearances, other televised broadcasts and home video rental, cost-per-thousand exposures continues to decrease, eventually declining to mere pennies on the dollar. Product placement also narrows (and often obliterates) the gap between movies and the rest of our marketer-dominated culture. Films can be selected that target consumers who may be difficult to reach with more conventional advertising methods. Nearly three-fourths of the audience for theatrical films is 16-39 years old, a group highly prized by advertisers. Associating brands with particular actors, films or contexts allows the marketer to associate a brand with congruent lifestyle or usage situations. Films offer these brands the full sight, sound, and motion capabilities they do not have access to in radio and television. Finally , product placements are one means for overcoming the all-to-common problem of advertising avoidance via zipping, zapping and muting. Additionally during movies and television shows, viewers are in a very involved and perceptive state of mind, thus making it easier for a product to leave an impression. Disadvantages With the increase in use of product placement, analysts fear that consumers will develop ad-blindness, becoming so accustomed to ads that they stop noticing them. This may happen because when an ad is repeated too often, people adapt to their presence and start filtering them out of their vision. The movie E.T. and Reeses pieces were an example of successful product placement. The use of a recognizable candy added to the appeal of the story. However, poor use of product placement can compromise the integrity of the story. The latest James Bond movie Casino Royale, has been lambasted in the movie for being too much like one long commercial. Although at that time most of the release had used more product placement yet probably due to the way is was done, product placement id Casino Royale led to ad-resentment; the audience to felt like they were being cheated and the whole movie was an ad. Comparison of TV commercial and Product placement Parameter TV commercial Product placement Cost Very high (usually millions `) Low compared to TV commercial Viewers high Very high % viewers watching Very low, usually less than 10% at a time Very high, chances of missing the product are too less, usually 90-100% watching CPM High compared to product placement Duration of Advertisement Very less Extremely high, can be many years Investment to create the commercial yes no Number of Countries Usually One Can be in many countries Number of times shown Once Hundreds to thousands of time Conceptual Model for effectiveness measurement A three dimensional model is used for product placement and the best methodology to capture the user response on product placement is lab experimental A Three-Dimensional Construct Product placement can be categorized along three dimensions i.e. Visual, verbal and plot connection. Video dimension relates to screen placements which depend upon number of appearances on the screen, the style of camera shot for the product etc. The verbal refers to the brand being mentioned in a dialogue. Its variation depends upon the context in which brand is mentioned, frequency and emphasis placed on brand name (tone of the voice, place in the dialogue, character speaking at the time, etc.). Third dimension, plot connection refers to integration in the plot of story1. The relevance of product placement can be judged by the level of plot placement, a high plot placement is done by taking major roles in story or building persona of the character and a mere mention of the name is considered lower plot..Cases of higher plot placements are where a character is clearly identified with the brand, e.g. James Bond with his Aston Martin, then BMW Z3, or where the brand becomes a central part of the plot, as in the Pottery Barn episode of Friends or the Kenny Rogerss Roasted Chicken episode in Seinfeld. Most of the empirical studies on product placement tried to measure its effectiveness in term of how well it is remembered.These measures assumes that effects of memory are similar to effects of attitude but there are counterviews which dictates that there is no correlation between memory and attitude measure. Since recall may be a poor predictor of persuasion, research on the effectiveness of product placements should investigate both memory and attitude effects. This model focus by determining not only how a placement is cognitively processed and thus whether it will be recalled but also how it affects consumers attitudes The Theater Methodology Traditional approach of experimental testing the theoretical framework involved quasi-experimental e.g. finding existing TV shows with product placements which goes well with script, screen and plot dimensions. This procedure was complicated and also introduced noise, making it imprecise. These issues were removed and a new methodology was developed i.e. called theatre Methodology It uses a videotaped screen play as the setting for presentation of stimuli. The branded product are strategically placed inside some written original screenplay The main motivation for using a theatrical setting is to increase the level of experimental control while providing an environment similar to existing television shows. These days a huge chunk of brand placements happens through television shows or movies, so the experiment had to be conducted in audio and visual environment. Moreover, developing a new script and videotaping different versions of the plays allowed the production of multiple treatments. In addition, the use of a specially developed screenplay eliminated any contamination related to prior exposure. This methodology provided a unique environment for the empirical testing of product placement. By placing different brands within the same environment, it offered an opportunity to experimentally test messages that varied only on certain specified dimensions, thus maximizing the internal validity of the experiment. Suggestion for experimental design We have found that some of the previous studies have used experimental design so we are suggesting one of those. Experimental designs which can be used to test the effectiveness of product placement. The design would includes Modality We have studies earlier that key component of Tripartite Typology of Product Placement, has focused primarily on programming differences between visual and auditory information. Research on modality of presentation in audio-visual contexts suggests that the visual and auditory channels indeed differ in the amount of meaning that they carry. The visual channel serves to create the perspective in which the story is set and auditory channel, on the other hand, carries the script of a television program, and, as a result, serves as a conveyor of semantic information through speech. Modality signals how much meaning a stimulus carries, modality of presentation will thus be crucial in determining the effectiveness of a placement. Plot Connection Plot connection is third dimension of the product placement framework, which is discussed earlier. The level of plot connection will determine the role and importance of a placement in a story and will qualify the effects of modality. Now for experimental design, we can use within-subjects design i.e all the subjects saw all the brands. Each placement can be considered to consist of a different combination of modality and plot connection level which can be shown on a 2X2 matrix with each cell represented by one or more brands. We can ask different subjects about the product placement of similar brand sin different categories which will help us in identifying the effectiveness of the product placement Sample Revenue Model There are many different models followed by the parties to product placement and the model shown above is an example of one of these models. This advertising model is based on 30 second time slot for product placement. It is centred on the broadcasters, which includes TV networks, cable and satellite service providers. A broadcaster usually buys the airing rights for different TV shows and then airs the shows for consumers. To make a profit, the broadcaster sells placement spots to advertisers or ad agencies. The cost for the ad spot varies with the Tv channel and the kind of program. Some of the examples of cost of slot is from year 2005-2006, the cost of a 30-second ad spot in the top-10 shows ranged from $705,000 (American Idol) to $293,000 (Two and A Half Men). In this model, the broadcaster sells all the ad spots, and earns all of the advertising revenue. The only revenue source for the content creators, or the production studios, is the licensing fees broadcasters pay for the r ights to air their shows. Compatibility with other form of communication Maximum value can be created out of product placement if it is integrated wit other forms of communication. The key is to avoid using isolated product placement opportunities and create connections to other elements of advertising plan. Product placement can be combined with celebrity endorsement for instance to create much better communication e.g. Santro being used in a Shahrukh Khan movie will be much more noticeable than with other actors or Scooty pep+ being used in Priety Zinta movies. In addition, a product placement can be just the right thing to complement other advertising initiatives that attend the launch of new products. At other places the product placement itself can be used at other places or in other forms of communication e.g. Ray Ban glasses used in Men in Black were used in print media Examples Movies: Movies are the most common place of product placement. The appearance can be traced back to as early as 1920s but it became a commercialized business only after 1950. Of many new product placements in movies few are Aston Martin in Casino royale, iPhone in Gulliver, Everlast and Budweiser in Jackass. Television: Product is very common on television. It can be done on reality shows like big brother which often features one of the participants stating something along the lines of: Oh, did you check out the new product X by company Y yet? after which the camera zooms in onto the named product. It has been claimed that the participants get paid for it. Other example is placing Coca cola in American Idol Comic publishing: SA football comic uses product placement to promote many brands, and the comic is distributed free of cost to all its readers around the world. Product placement occurs at many places in the publication; on the shirts of the players, through placed billboards, and through the branding of locations or scenarios. Music and recording industries: This type of product placement is fairly newly and has not been used much even though the viewership is fairly high. A recent example is the song of movie Dabangg, where Mallaika Arora mentions Zandu Baam.

Discuss the Narrative Method of Kurt

Discuss the Narrative method of Kurt Vonnegut's Slaughterhouse Five Kurt Vonnegut’s Slaughterhouse Five is a that in no way can be treated as one-dimensional one. It deals with the historical events like the bombing of Dresden, socio-cultural reality of America in the 1960s and the alternative world of Tralfamadorians. Although three different realms are combined, the novel does not present anything that could be perceived as unseen. Its exceptionality comes from a less explored perspective – the novel’s unique narrative structure.It seems obvious that the text could not have been interpreted with the use of traditional interpretational tools therefore Vonnegut introduced a new method of narration. The main focus of the analysis are several devices Vonnegut uses to create his narration. First of all the story has in fact two narrators not one. In this way the reader sees more clearly that he narration technique is in a way turned upside down. The narrator not nec essarily loses his traditional role and still influences the way readers perceive the plot but a slight difference can be noticed.What is more, contrary to the potential assumptions of the reader, Slaughterhouse-Five not entirely breaks out with the convention of an anti-war book. The second issue that needs to be looked upon are the stylistic devices use by the author. Those are: the collage technique, the foreshadowing of some of the events and multitude of repetitions. These tools can be traced in every chapter of the novel. Moreover both of them connect different levels in the plot. The third aspect of the novel is Vonnegut’s attempt to explore the subconscious of the protagonist with the use of Tralfamadorian reality.It might be argued whether the author’s intention was to make the reader believe in alternative world or to present the main character as schizophrenic. By the matter of fact such question is legitimate as the topic of schizophrenia can be easily asso ciated with Billy Pilgrim’s travels in time and space. From the first sentence in the novel the reader becomes aware that it is impossible to state whether the story is true or fictitious. â€Å"All this happened, more or less. † (p. 5) Throughout those words the reader is confronted with is the question of truth.In this way Vonnegut gives the reader a thrill and achieves the effect of reality. On the one hand the reader feels that the story is a fiction on the other however some parts of the story seem to be far too realistic to be artificial. Moreover Vonnegut calls his novel â€Å"a failure. † (p. 14) With this expression he again brings it into question the truthfulness of the reported facts. The question whether the novel tells a real story or is only a successful mystification is left to the reader to answer by himself. The story begins in chapter II.The author introduces the protagonist named Billy Pilgrim who describes his time travels. As the story unfo lds the reader gets more details about the alternative world of the Tralfamadorians. The idea of time traveling as well as the utopian life on another planet is, by the matter of fact, just a renewed and transferred to the modern versions of topics introduced to literature centuries earlier by Thomas More or Jonathan Swift. There is however one aspect, which is worth a particular amount of attention – the way the story is presented.Taking into consideration the fact that it is Billy who describes what happened it is odd that every expression, Billy utters, is commented on with the words â€Å"he says†. (p. 20) At first sight this may not seem important but it points to the question of truth. Does Billy travel to remote areas, or does he only say so? Vonnegut asks this question every time he repeats those words. Another device used by the narrator is the foreshadowing of important events. As an example one may look at the following expression: â€Å"Billy sat down in t he waiting room. He wasn't a widower yet. † (p. 4) By foreshadowing some of the important events in the story the author breaks with the concept of time. He deliberately upsets the chronology in the novel. It is visible especially when Vonnegut places the first and the last sentences of the novel next to each other. That procedure forces the reader more focused while reading the novel, more careful in search of full understanding. What is more not only the concept of chronology but also tension is rejected in the novel. Vonnegut avoids tension by anticipating some of the events which are connected with a given character, for example: â€Å"His name was Howard W.Campbell, Jr. He would later hang himself while awaiting trial as a war criminal. † (p. 63); Next technique used by Vonnegut repetition of some phrases. The repetitions appear throughout the novel in different contexts. â€Å"I drive my wife away with a breath like mustard gas and roses. † (p. 6) This quot ation occurs in the first chapter which describes the genesis of his novel. It is used again in chapter four, when Billy imagines that he can smell somebody’s breath and once again in the war episode when the protagonist describes the bodies: â€Å"rotted and liquefied† and the smell was â€Å"like roses and mustard gas. (p. 105) The smell is a kind of a sign which links the past with the present. The repetitions also join several episodes of the novel in order to make it less chaotic and incoherent and introduce a kind of structure. That in turn makes the novel more coherent and easier to follow. Apart from stylistic devices which Vonnegut, with all his mastery, uses to create the unique atmosphere Slaughterhouse Five turns out to be also a in-depth study of human psyche. The psychological aspect of the book is, however, deftly disguised with the use of alien society of the Tralfamadorians.The symbolic meaning of this alternative reality is in fact more than a symbol , as it becomes true to some extent at some of the points of the novel. What is more Billy’s stay also make the reader raises more questions than it would be possible to provide answers to. Who or what are Tralfamadorians? Are they a symbol of an ideal society that is a far cry from the one known and used on Earth? A morality which just like many which preceded it should show us the way?Or maybe the planet exists only in Billy's imagination and is nothing more than a plaint of a mind tormented by regret, a world existing in Billy's reality only? It is difficult to state whether Vonnegut wants to impose the expression that Billy is schizophrenic or whether he tries to convince the reader that the Tralfamadorians really exist. It is essential to notice that Vonnegut does use the word schizophrenia from the very beginning of the novel. â€Å"This is a novel somewhat in the telegraphic schizophrenic manner of tales of the planet Tralfamadore, where the flying saucers come from. † (p. ) Ambiguous as it is this statement still points out to the fact that the author’s intention was to mislead the reader a make him believe that schizophrenia might be the key issue, an element that should not be omitted. What is schizophrenia? According to R. D. Laing schizophrenia can be described as: â€Å"a special strategy that a person invents in order to live an unlivable situation. † This definition contrary to the strictly medical, that is traditional view seems to focus less on the fact that schizophrenia is a serious mental illness and more on the opportunities a split personality provides.According to this definition the fact that one’s personality can be torn apart because of the negative environment is a understandable defensive reaction. Might it be then a coincidence that the Tralfamadorians themselves might be treated as schizophrenic as they all the time neglect any negative implications in life and exclusively focus on the positive m oments. Taking into consideration all the troubles Billy experiences during his lifetime, it seems obvious that Slaughterhouse Five tells a story of a man who can perceive his life as a failure.The protagonist has a negative childhood, marries a woman whom he pities but not love, so he is relieved when he loses her. He experiences much during the war, almost dies in a plane-crash and his children are hard to raise and difficult to love. For those reasons Billy’s life might be described as unlivable. Can one find a better reason to break the identity in half and try to find shelter in the depths of one’s mind? It seems to be a logical consequence for the protagonist. Mental illness perceived as a kind of barrier is also referred to several times in the novel.As an example Rosewater, one of the characters in the novel utters an assumption that life is too heavy a burden to be bearable for some eg. â€Å"Another time Billy heard Rosewater say to the psychiatrist, ‘ I think you guys are going to have to come up with a lot of wonderful new lies, or people just aren't going to want to go on living. ‘† (p. 50) Also one of the descriptions given refers to one of the characteristic feature of schizophrenia – hallucinations – by stating: â€Å" Billy Pilgrim was having a delightful hallucination. He was wearing dry, warm, white sweatsocks, and he was skating on a ballroom floor.Thousands cheered. This wasn't time-travel. It had never happened, never would happen. It was the craziness of a dying young man with his shoes full of snow. † (p. 26) Again the author uses those expressions not without a reason. With a few sentences he reveals the delicate inside of his character, makes him more approachable as if he felt obliged to provide an explanation to his visions of a better life on another planet. Vonnegut makes even a step further by deriving Billy’s illness from the physical consequences of the plane-crash.Apa rt from the fact that Billy was the only person which managed to survive still he suffered from severe brain damages. This might have created the perfect mental environment for creating Tralfamadorians. Another device the author uses in narrating is placing information about novels written by Billy’s favorite author Kilgore Trout. The plot of those novels also influenced Billy’s â€Å"time travels† as one of them, entitled The Big Board (p. 105) tells the story of a couple which have being abducted by aliens and shown in a zoo.It is than possible that Billy might have taken this story as a real one and projected the idea on himself. Vonnegut confirms this belief in chapter nine writing: â€Å"So they were trying to reinvent themselves and their universe. Science fiction was a big help. † (p. 50) Nevertheless the mental state of the main character is in no way clear for some parts of the chapter are narrated as if the protagonist experienced the travel: â €Å"Billy was unconscious for two days after that, and he dreamed of millions of things, some of them true. The true things were time-travel. † (p. 7) It seems obvious that the author deliberately makes the reader confused. This assumption can be proved as the narrator makes a clear distinction between time-travel and plain fantasy. However one can also say that â€Å"Vonnegut seems to supply internal evidence for a psychological explanation of Tralfamadore while at the same time denying that evidence with a contradictory narrative statement. † (Harris 235) It can only imply that reading Slaughterhouse-Five, one can suspect that Vonnegut’s intention is far from being interested in accuracy as far as the subdivision between reality and fiction is concerned.Only by such narration technique Vonnegut was able to allow the protagonist to solve the conflicts which thorn him apart, even if the only way to do it was to split his identity by introducing schizophrenia. Sl aughterhouse-Five is obviously one of the novels that could not be forgotten for it differs to a large extent from other works from this genre. The author, on purpose, neglects all values and norms. What is more no principles of logic can be applied to the plot. Therefore just like the novel is narrated in a completely new way, it needs also to be read differently in order to fully understand it’s unique utterance.BIBLIOGRAPHY: (1)Kurt Vonnegut. Slaughterhouse-Five. Great Britain, Jonathan Cape Ltd 1970 available in PDF version on: http://chomikuj. pl/Angouleme/e-booki/Kurt+Vonnegut+-+Slaughterhouse-Five,58449367. pdf (2)A quote by R. D. Laing found on: http://www. quoteland. com/topic/Madness-Quotes/538/ (3)Charles B. Harris, â€Å"Time, Uncertainty, and Kurt Vonnegut Jr. : A Reading of Slaughterhouse Five,'† Farmington Hills: Gale Group. October, 2001 Can be viewed at: http://infotrac. galegroup. com/galenet? cause=http%3A%2F%2Fgalenet. galegroup. com%2Fservlet%2FDC% 2F%3FfinalAuth%3Dtrue&cont=&sev=temp&type=session&sserv=no

The Impact Of Management On The Globalization Of Business

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Human Imaginations based on Philosophers Essay - 1346 Words

The imagination is a tricky facet of the human mind for the philosopher. Each philosopher seems to have his own definitions of what the senses and the human imagination actually are, and the role that each plays in the development and everyday existence of man. Plato errs on the side of shunning the arts and the imaginative in the Republic. Others like Aristotle and Hobbes are more welcoming, treating the imagination as a facet, or a close relative of the memory. Despite the varying opinions, one plaguing question remains, of what use is the imagination to the philosopher? The human imagination is one of the defining characteristics of being human, with it, man is able to delve further into the human mind, investigate, theorize, and most†¦show more content†¦Aristotle’s implication is that by observing the world around you, you can receive an idea of the real essence of things. The acquisition of theoretical knowledge is therefore a matter of thinking rationally about the implications of this knowledge. Thus physical science is a matter of everyday observation followed by rigorous thinking.The relationship between the senses and the imagination is something that both Plato and Hobbes investigate further. In Plato’s Republic, Plato severely tempers the use of the arts in the creation of a new city. In the Republic, reality is divided into two parts, the visible world and the intelligible world. Human senses grasp the physical world.The intelligible world is one of ideas, a world in which only the highest forms can be found. Plato forsakes the use of art as a tool for furthering and educating the citizenry. He shuns art from the city, saying that art is merely an imitation of an imitation of the highest form that only exists in the intelligible world. Hobbes, in a similar fashion, writes, â€Å"Imagination therefore is nothing but decaying sense; and is found in men, and many other living creatures, as well sleeping, as waking.† Where Plato falls short in acknowledging the importance of the imagination, Hobbes picks up the slack. In comparing and contrasting imagination and memory, Hobbes sheds light on the role thatShow MoreRelatedThe Human Mind As An Element Of Human N ature By Bernard Le Bovier De Fontenelle1468 Words   |  6 PagesCuriosity is implanted in the human mind as it is an element of human nature. The thirst for answers and explanations drive the human mind to reason and deliberate in order to discover an understanding of life itself. It emanates inherently within the brain to solve a puzzle and in return, feel a sense of peace. Philosophers and scientists dedicate their entire lives to solve mysterious questions of the unknown. Throughout the development of distinctive theories, they build on each other to solidifyRead MoreThe Concept Of Imagination, By Giambattista Vico And Thomas Hobbes1714 Words   |  7 PagesThe concept of imagination is classified to be highly significant within the presence of our contemporary generation as it is construed from diverse forms of perspectives. The role of imagination is defined to be imperative within the cognitive spectrum as it allows individuals to understand the functionality of the human mind within the world (Pern 162). Furthermore, the concept of imagination is fundamental within the study of cultural psychology, as well as apprehending the objective behind theRead MoreHow Does Descartes Argue That Mind And Body Are Distinct?986 Words   |  4 Pagesbody are distinct? Is he right? Am I real, or imaginary? In the First Meditation, Rene Descartes presents the main falsehoods in which he believed during his life, and the subsequent faultiness he experienced concerning the body of knowledge. The philosopher considers that it is never too late to rethink the knowledge about his personal being from the very foundations, and builds his thoughts on a certain ground starting from common things. It would be impossible to doubt each thing separately, so heRead MoreDescartes : Fantasy, Reality, Fantasy And Reality1415 Words   |  6 Pagesmain perception to what our reality currently is. It brings the question of if fantasy has an impact on reality, and the philosophers tha t are looked at in this essay do point a heavily influence of reality with fabrication of life such as imagination based fantasies or dreams. As the mind is powerful philosophers have taken the time to address the influential power of the imagination and dreams. Some talk about the power of hallucination as well, separating dreams from the visions people imagine awakeRead MoreThe Theory Of The Mind964 Words   |  4 Pagesallowing reasoning to take play. For years, philosophers have hypothesized ways to identify the minds function and capabilities. Causing both controversy and accord, these philosophers center their theories on rationalism and take a methodical approach towards understanding the complexity of the mind. Renà © Descartes believed that the mind is free - â€Å"Cogito ergo sum,† I think, therefore I am. The mind involves thinking, which consists of an imagination, logic, and doubt. This relates to the conceptRead MoreThe Most Important Characteristics Of A Leader Essay1271 Words   |  6 Pagesmost important characteristics of a leader is their imagination. P2: Some people think the most important attribute of a leader is knowledge. ∠´ I agree with both positions since some leaders are effective based on their comprehensive knowledge of their job, whereas other leaders are extremely effective based on their extra ordinary imagination. Is it more important for a leader to have imagination or knowledge? A person that possesses an imagination can be exposed to a wider world of wisdom. PeopleRead MoreBoth Plato and Aristotle are among the most influential philosophers in the history. Socrates was900 Words   |  4 Pagesare among the most influential philosophers in the history. Socrates was another famous philosopher who greatly influenced Plato. Plato was the pupil of Socrates and later Plato became the teacher of Aristotle. Although Aristotle followed his teachings for a long time, he found many questionable facts in his teachings and later on became a great critic of Plato’s teachings. Since Aristotle found faults in Plato, hence their work is easily comparable as it is based on the common aspects of philosophyRead MoreEssay about Hannah Arendt: Analyzing Judgement in The Life of the Mind 1223 Words   |  5 Pages Many social and political philosophers extensively study and attempt to identify the ways by which people make judgments. Prior to interpreting and further analyzing conclusions of judgment as noted by any significant philosopher, one must first obtain an understanding of the background and culture said philosopher was surrounded by. Our minds are malleable; opinions and values are most often shaped by societal norms, political structures, and retrospective assessment of past experiences. This paperRead MoreEssay on Applying Theories to Children’s Literature1089 Words   |  5 Pagessuccessfully used, the literature can be used for parents to use to help the children to classify with the developmental stage that they are in and sometimes even get the child prepared for the stage that they could be going into next. Author/philosopher Owocki (2001) was once quoted in saying â€Å"The children’s unique interests, their ways of knowing, and a dispositions of the influen ce of how and what extent they participate in early literacy events and in turn of the knowledge is showed by constructRead MoreDescartes And Berkeley s Philosophy958 Words   |  4 PagesA question that has been plaguing humans for years is the question: is the world that I know reality or a figment of my imagination? Or do I exist enough to have imagination in the first place? Am I trapped in the Matrix and everything I see is an illusion? Philosopher Rene Descartes addressed the question in his meditations. He had distinct ideas concerning reality and illusion. Descartes believed in â€Å"Cartesian Dualism† - a relationship between the body and mind. In his meditations, he goes through

Analysis Of My Last Duchess - 1187 Words

In the poems studied, love and death are presented in very different ways. ‘My Last Duchess’ is a dramatic monologue, which describes the Duke’s obsession with his Duchess. Similarly, ‘Do not go gentle into that good night’ presents love and death as a battle to prevent deaths’ victory. ‘Remember’, in contrast, explores love and death through subverting the sonnet form to guidance on coping with the death of your partner. The title ‘My Last Duchess’ demonstrates from the outset the Duke’s obsession by the use of the possessive pronoun â€Å"My†. Furthermore, the fact that it is a monologue with no other contributory voice exemplifies his need to dominate and possess even the dialogue. ‘The curtain I have drawn for you’ is an oblique and metaphorical reference to the death of the Duchess not only is he revealing the Duchess’s portrait but also the beginning of her end. His need to possess is expressed by ‘I call that piece a wonder, now’ the use of the word ‘now’ and ‘piece’ is significant. It is only when his wife is a portrait that he can admire her and control who looks upon her. The Duchess has been silenced through death. Browning presents love through the obsession of the Duchess and reflects on how death can be caused by this. The Duke is based on Alonso II who was the ruler of Ferrara, Italy in 1559-1597, and his wife Lucrezia died in a skeptical circumstance. The duke and the envoy go back downstairs while the duke talks about a dowry and about this statue of the godShow MoreRelatedMy Last Duchess Analysis929 Words   |  4 Pages The characters of â€Å"My Last Duchess† are the Duke and the Duchess. At the start of the poem the Duke is looking at a picture of his deceased wife, the Duchess. The Duke is remembering the day the Duchess posed for the painting, â€Å"That piece a wonder, now; F ra Pandolf’s hands /Worked busily a day, and there she stands† (Browning lines 3-4). The Duke talks about how easily the Duchess was â€Å"impressed† with small gifts given to her by others and that she had a wandering eye, â€Å"Too easily impressed; sheRead More Analysis of My Last Duchess Essay585 Words   |  3 Pages‘My Last Duchess’ is a poem written by Robert Browning in 1845. It’s a first person narrative of a duke who is showing the ambassador around his palace and negotiating his marriage to the daughter of another powerful family. As they are walking through the palace, the duke stops and looks at the beautiful portrait of his lovely last duchess. The duke speaks his thoughts about the girl, and as the poem progresses we begin to realize that his last duchess had been murdered. â€Å"†¦I gave commandsRead MoreAnalysis of Dramatic Monologue in My Last Duchess1866 Words   |  8 PagesThe Analysis of Dramatic monologue In My Last Duchess Abstract: Dramatic monologue which is an important poetic form which invented and practiced principally by Robert Browning, Alfred Tennyson, Matthew Arnold in the Victorian Period. Though the technique is evident in many ancient Greek dramas, the dramatic monologue as a poetic form achieved its first era of distinction in the work of Victorian poet Robert Browning. Brownings poems My Last Duchess and Soliloquy of the Spanish Cloister, thoughRead MoreMy Last Duchess Character Analysis897 Words   |  4 Pages In the short poem My Last Duchess, the author Robert Browning starts the story with the Duke introducing his pitch to one of his servants to let him marry the servant’s daughter. The duke later takes the servant upstairs and shows him around his prized possession art gallery. The duke finally proceeded onto his prize possession onto to which was a portrait of his ex-wife; he then started to describe to him what his ex-wife was like and he started to get very worked up and angry. He rambled on aboutRead MoreAnalysis Of The Poem My Last Duchess 1837 Words   |  8 Pagesmonologs. One of his monologs includes the famous poem â€Å"My Last Duchess† which was first recognized in 1842. The pace of the poem builds towards the revelation that the Duke had his wife murdered, then to the quick addition of his terms for the marriage arrangement. The tone of assurance that he uses within the poem shows that the Duke considers himself totally justified and he remains remorseless and confident in his sense of power. In â€Å"My Last Duchess,† Browning explores how absolute power can corruptRead MoreAnalysis of the Duke in Brownings My Last Duchess Essay494 Words   |  2 PagesAnalysis of Duke In My Last Duchess, by Robert Browning, the character of Duke is portrayed as having controlling, jealous, and arrogant traits. These traits are not all mentioned verbally, but mainly through his actions. In the beginning of the poem the painting of the Dukes wife is introduced to us: Thats my last Duchess painted on the wall,/ looking as of she were still alive (1-2). These lines leave us with the suspicion that the Duchess is no longer alive, but at this point were areRead MoreAnalysis Of My Last Duchess By Robert Browning1523 Words   |  7 PagesZografakis English Period 8 7 November 2014 Throughout history, gender roles have been an important barrier in society. Women are forced to satisfy expectations established by men and society. â€Å"My Last Duchess,† by Robert Browning, focuses on the powerful Duke establishing certain expectations of the Duchess, and attempting to control her. Hamlet, by William Shakespeare, concentrates on Laertes establishing certain expectations of Ophelia, and seeking to control her. A Room of One’s Own, by VirginiaRead MoreAnalysis of the Setting in My Last Duchess and Dover Beach Essay669 Words   |  3 PagesAnalysis of the Setting in My Last Duchess and Dover Beach At first glance the setting of a poem is the psychological and physiological environment in which the story takes place. In some instances, the setting is used to develop the characters. Robert Browning and Matthew Arnold use the setting to expose their character traits. My Last Duchess and Dover Beach, respectively, portray the weaknesses of the characters using elements from the setting. The text, page 629 and 630, tells us thatRead MoreAnalysis Of My Last Duchess By Robert Browning2479 Words   |  10 Pagesmore subtly by societal constructs such as marriage. For ‘a man attaches himself to woman - not to enjoy her, but to enjoy himself’ , and this concept of a one-sided, selfish relationship is apparent in literary pieces. Within the setting of ‘My Last Duchess’, the Renaissance period, men held all-encompassing and direct control over their daughters and wives. The common practice in this era, of arranged marriage for dowry, consolidated the concep t of women as a resource for they represented moneyRead More Analysis of My Last Duchess by Robert Browning Essay examples1222 Words   |  5 Pages Analysis of My Last Duchess by Robert Browning Murder mystery intrigue. All describe Robert Brownings poem, My Last Duchess. From the speakers indirect allusions to the death of his wife the reader might easily think that the speaker committed a vengeful crime out of jealousy. His flowery speech confuses and disguises any possible motives, however, and the mystery is left unsolved. The poem is a great example of dramatic dialogue, a poetic form used to narrate and dramatize. It consists

Designing a radio frequency controlled robot platform Free Essays

string(147) " of utilizing wireless moving ridges to convey signal is, signal will be affected by the presence electromagnetic intervention in the environment\." Introduction: Presents, wireless communicating engineering has been spread outing quickly. It is important part to human being as the distance between each other become shorter because of these radio engineerings, such as Radio Frequency, Microwave, Bluetooth, LAN and WIFI engineerings. Wireless communicating devices are indispensable to human being lives as people use to pass on with other by utilizing cordless phones and other radio devices. We will write a custom essay sample on Designing a radio frequency controlled robot platform or any similar topic only for you Order Now Besides that, wireless frequence devices are being applied in infirmary or a nursing place for monitoring of patients, and besides the radio mouse, keyboards for computing machine countries and robotics every bit good. Since the radio communicating engineering is important and indispensable to human lives, so the wireless frequence technique has been chosen as the robot remote control in order to look into and use this engineering. The wireless frequence technique uses on this undertaking but non other radio engineerings because it has the suited transmittal scope and more dependable than other techniques. For illustration, infrared technique requires signal transmit in line with unobstructed between the sender and receiving system. Radio frequence technique applies on this undertaking for conveying the signal sent by user from sender to robot ‘s receiving system in order to command the going waies of automaton, such as move frontward, rearward, left or right. The scope between RF sender and receiving system is based on the frequence of its faculty. Higher frequence RF faculty will hold farther transmittal scope and RF range from 100 kilohertzs to 1 GHz. It is propagating along the land or contemplation from the ionosphere so reaches the receiving system. The wireless frequence controlled robot platform motions non merely command by RF remote control, but besides obstacle sensors. Two supersonic detectors are installed on the forepart and dorsum of automaton to move as obstruction sensors to avoid obstruction in the class set by the accountant. Furthermore, a PIC ( Peripheral Interface Controller ) is used to command the turning way of motors which the automaton wheels by determines RF and supersonic detector signals. When there is an obstruction in the class set of automaton, automaton will halt, so LED on automaton platform will illume on and the doorbell will makes a warning sound to bespeak accountant to alter the going way of automaton. Aim: The purpose of the undertaking is to plan a RF ( Radio Frequency ) Controlled Robot Platform which the going way of automaton is controlled by RF remote control within a peculiar scope without the usage of electrical music directors. Besides that, detectors will be installed to move as an obstruction sensor of this automaton to do certain it can avoid obstructions in the class set by the accountant. Furthermore, a micro accountant will be used to command and to implements the operation by analysis the signal receives from distant control and detectors. For this undertaking, it involves larning to utilize detectors, Peripheral Interface Controllers and larning its scheduling every bit good. BACKGROUND LITERATURE: A PIC microcontroller is use to move as a control Centre of the automaton as it has computation, memory and I/O maps. By utilizing PIC, C scheduling or assembly linguistic communications accomplishments are required as microcontroller operations are based on the package programming to implement the undertakings. The PIC16F76 [ 1 ] has been chosen as the microcontroller of this undertaking as it has several particular pins and characteristics that suits for this undertaking demands such as: O PIC16F76 has a entire figure of 28 pins. It is made up of three I/O ports ( Port A, B and C ) which has a 22 I/O pins in sum. O In I/O port A, there are five input channels of 8-bit Analog-to-Digital Module which allows transition of an parallel input signal to a corresponding 8-bit digital figure that is helpful in analysis the signal transmits from RF receiving system. O Two PWM ( Pulse Width Modulation ) Capture/Compare pins those are good in control the velocity and on/off of the DC motor by puting PWM responsibility rhythm. O SCL and SDA pins can pass on with supersonic straight. An supersonic is a type of detector that uses to bring forth high frequence ( above 20 KHz ) sound wave pulsations and detects an object by construing the reverberations signal from its sound moving ridge pulsation. The sound moving ridge pulsations are going in one way, when it detects an object, the echoed signal will be reflected back to the transducer of the supersonic detector. The scope from detector to object is able to find by ciphering the continuance of clip between the minute the sound wave pulse detects the object and clip for the echoed signal to return back to detector. When detector detects an object, it will trip a signal and sends it to PIC. Supersonic detector is good in observing liquids, seeable objects and irregularly molded objects. Therefore, it has been chosen to move as an obstruction sensor of this undertaking instead than other detectors. Besides that, supersonic detector has a higher sensing scope and the reflected signal does non affected by the surface and colour of objects. The supersonic detector SRF08 [ 2 ] is a high public presentation supersonic scope finder with a scope from 3cm to 6m. The communicating between SRF08 with microcontroller is via I2C coach. The I2C coach consists of 2 active wires and a land. Bi-directional SDA and SCL are the active coachs. SDA is Serial Data line and SCL is Consecutive Clock line, both of them have a pull-up resistance to +5v someplace on I2C coach. SRF08 is ever a slave ne’er a coach maestro. For the wireless frequence remote control, the wireless wave signal can go through around or through the object, such as wood, glass, walls and other stuffs. The advantages of utilizing wireless frequence remote control are, signal transmits range farther than infrared distant control and signal does non necessitate to be transmitted in line to receiver. The disadvantage of utilizing wireless moving ridges to convey signal is, signal will be affected by the presence electromagnetic intervention in the environment. You read "Designing a radio frequency controlled robot platform" in category "Essay examples" A RF faculty [ 3 ] ( TWS-434 and RWS-434 ) has transmitter frequence 433.92 MHz when it end product is 8mW with a scope of about 200 pes for indoors and 400 pes for out-of-doorss. It is ability to accept both digital and additive inputs. Operating electromotive force is 1.5 to 12 volts-DC. For the RWS-434 receiving system, it is besides operates at the same frequence which is 433.9 2 MHz and a sensitiveness of 3uV. The receiving system has both additive and digital end products and runing electromotive force from 4.5 to 5.5 volts-DC supply. Two DC Gear motors are installed on the automaton platform as the motor thrusts ( wheels of automaton ) . The EMG30 [ 4 ] motor is a DC motor with encoder. Encoder is used to tracking the figure of revolutions and the place of motor. The rated electromotive force of this motor is 12v. These are the characteristics of EMG30 DC motor: O No burden velocity: 216 revolutions per minute O No load current: 150 ma O Rated torsion: 1.5 kg/cm O Rated current: 530 ma O Rated velocity: 170 revolutions per minute O Rated end product: 4.22 W The motor shaft can be rotated in two waies that clockwise or counter-clockwise way. Therefore, the automaton moves frontward or rearward merely inversing the mutual opposition of the power supply of the DC motor. The turning operation makes by holding two wheels turning in different waies at the same time. This motor has Hall detectors [ 5 ] every bit good. A hall detector varies its end product electromotive force in response to alterations in magnetic field, it used for placement and velocity sensing applications of this undertaking. An H-bridge is a four shift elements device which enables a electromotive force to be applied across the motor or burden in merely one way. It is utilizing to move as a motor control circuit that allow DC motor to run forwards and backwards by providing the electromotive force to different switches. An H-bridge is built with four switches. When the switches S1 and S4 are closed, S2 and S3 are unfastened a positive electromotive force will be applied across the motor. The electromotive force will be in the reversed way by opening S1 and S4 switches, shuting S2 and S3 switches. The H-bridge is by and large used to change by reversal the mutual opposition of the motor, but it can be besides used to halt the motor or to allow the motor run freely. Switches S1 and S2 or S3 and S4 should non be closed at the same clip as it will do a short circuit on the input electromotive force. L298 [ 6 ] is a high electromotive force and high current double full-bridge driver. The chief intent of L298 is to move as a motor accountant to command the rotate way of DC motor harmonizing to the end product electromotive force from PIC. It is taken from mention of â€Å" H-bridges: Theory and Practice † , available from: hypertext transfer protocol: //www.mcmanis.com/chuck/robotics/tutorial/h-bridge/ S1 S2 S3 S4 Motions of the motor 1 0 0 1 Motor moves right 0 1 1 0 Motor moves left 0 0 0 0 Motor free tallies 0 1 0 1 Motor brakes 1 0 1 0 Motor brakes WORK DONE: In the past few hebdomads, a batch of consideration and research undertakings have been done. For illustration, the extension rule of wireless frequence, and besides the working rule of H-bridge motor control and PWM. Some tutorials that helpful and related to the PIC scheduling have been read as good. On the other manus, all the constituents of this undertaking have been decided after reading the datasheets of each constituent. At the same clip, automaton platform has been designed and sent to the mechanical ‘s workshop in order to cut metal home base into the designed form. Furthermore, the pin connexions between the PIC, detectors and motors have been decided after reading datasheets of constituents and PIC. So far, the advancement of this undertaking is on the measure of circuit conventional designing and larning the package scheduling of PIC undertakings. Pin 1: Seriess connected with a 10kI © resistance to +5v DC supply. Pins 2 A ; 3: End product ports for LEDs. Pins 5 A ; 7: to move as inputs from shaft encodes of motor. Pin 8: Connect to land. Pin 9 A ; 10: Connect to a parallel crystal 4 MHz and two series 33 pF capacitances with land. Pins 12 A ; 13: PWM outputs connect to the H-bridge. Pins 14 A ; 15: I/O ports of I2C lines connect to the supersonic detectors. Pin 18: End product port for doorbell. Pins 25 A ; 26: End product signals connect to H-bridge. Pins 21, 22, 23 and 24: Act as input ports from RF receiving system. Advancement AND Plan: Now, it is on the measure of larning package scheduling and circuit conventional designing undertakings, but it is a small spot delayed due to the clip disbursement on the undertaking less than undertaking program for past few hebdomads, since I was busy in making other faculty ‘s assignments and could non make up one’s mind the constituents on clip. On the following semester, the clip disbursement on this undertaking will be more than the novice program in order to catch up the advancement that has been planned as undertaking program. These are the major undertakings that will transport out consequently on the undermentioned semester: 1. RF faculty proving. 2. Supersonic faculty testing. 3. DC motor testing. 4. PCB circuit design. 5. PCB etching and soldering of constituents. 6. Prototype theoretical account building. 7. Trial and seek run the automaton system to modify the scheduling of PIC. 8. Troubleshooting and debugging. 9. Test overall functionality. On the undermentioned semester, the clip disbursement on making this undertaking will be 18 hours per hebdomad. The item agenda of this undertaking has been shown on the Gantt chart. List OF REFERENCE: Book: DEVENDRA K. MISRA, â€Å" Radio-Frequency and Microwave Communication Circuits † , Printed in the United States of America, By John Wiley A ; Sons, Inc, 2001. Newton C. Braga, â€Å" Roboticss, Mechatronics, and Artificial Intelligence, Experimental Circuit Blocks for Designers † , Printed in the United States of America, By Newnes Boston Oxford Auckland Johannesburg Melbourne New Delhi, 2002. Internet: Richard J. Valentine, â€Å" Motor Control Electronics Handbook † , Printed in the United States of America, The McGraw-Hill Companies, Inc. , accessed by 30th October 2009, E-book, available from: hypertext transfer protocol: //books.google.com/books? id=kLZL5hTsVIYC A ; printsec=frontcover A ; source=gbs_navlinks_s # v=onepage A ; q= A ; f=false Jim Brown, â€Å" Brief H-BRIDGE THEORY OF OPERATION † , Written at April 1998, accessed by 1st November 2009, available from: hypertext transfer protocol: //www.dprg.org/tutorials/1998-04a/ Chuck McManis, â€Å" H-bridges: Theory and Practice † , accessed by 1st November 2009, available from: hypertext transfer protocol: //www.mcmanis.com/chuck/robotics/tutorial/h-bridge/ Milan Verle, â€Å" PIC Microcontrollers † , mikroElektronika ; 1st edition, Written at 2008, accessed by 25th November 2009, available from: hypertext transfer protocol: //www.mikroe.com/en/books/picmcubook/ch5/ Nebojsa Matic, â€Å" Programing PIC Microcontroller in BASIC † , mikroElektronika, Chapter 6 PWM Module, accessed by 1st December 2009, available from: hypertext transfer protocol: //www.mikroe.com/en/books/picbasicbook/06.htm # 6.5 Chuck McManis, â€Å" H-bridges: Theory and Practice † , accessed by 1st November 2009, available from: hypertext transfer protocol: //www.mcmanis.com/chuck/robotics/tutorial/h-bridge/ Bibliography [ 1 ] PIC16F7X Data Sheet 28/40-Pin, 8-bit CMOS FLASH Microcontroller, By Microchip Technology, Inc. , 2002. hypertext transfer protocol: //ww1.microchip.com/downloads/en/DeviceDoc/30325b.pdf [ 2 ] SRF08 High Performance Ultrasonic Range Finder, By Acroname, Inc. , 1994-2009. hypertext transfer protocol: //www.acroname.com/robotics/parts/R145-SRF08.html hypertext transfer protocol: //www.robot-electronics.co.uk/htm/srf08tech.shtml [ 3 ] Radio Frequency Module ( TWS-434 and RWS-434 ) Data Sheet, By Rentron Electronic. hypertext transfer protocol: //www.rentron.com/Files/rf.pdf [ 4 ] DC Gear motor ( EMG 30 ) Data Sheet, By technonots.co.uk. hypertext transfer protocol: //www.technobots.co.uk/acatalog/info_1453_005.html [ 5 ] Hall Sensor Principles, By Honeywell.com. hypertext transfer protocol: //content.honeywell.com/sensing/prodinfo/solidstate/technical/chapter2.pdf [ 6 ] L298 H-Bridge Data Sheet, By STMicroelectronics. hypertext transfer protocol: //www.st.com/stonline/products/literature/ds/1773.pdf How to cite Designing a radio frequency controlled robot platform, Essay examples

Effect of Technology on the Education of the Young Children

Question: Discuss the effect of technology on the education of the young children? Answer: Technology plays an important role in our life. In case of child education, this field has a great importance. In future in the field of child education technology may play a significant role. Even now the technology acquires a great part of our daily schedule. Day by day technology become easier to handle, and the early childhood software become evolved. This in turn enhances the child usage of technology. It is the childhood educator's responsibility to critically examine the effect of the technology on the child (Abramovich Connell, 2014). Television has a great role in the child education. The evolution procedure comes in the way of television, video, and then the computer. This has a significant effect on the children's life. Today's children are growing up in this changing digital world and can cope up with this. We can found the presence of technology in our home, office, school, and also in a community nowadays. Today's children are continuously facing with this kind of tech nologies. Teachers are using this kind of technologies in the education of the children. These technologies in turn change our behavior towards life. A new term evolves; that is digital literacy, which shapes the development as well as the education system and procedure for the young children. Medias and technology are the tools that are effective if are used in a right way (Afolabi, 2013). A childhood educator should see if the technology is being used in an appropriate way. The childhood educators can maintain the interaction with the parents about the child education through online. Reference list Abramovich, S., Connell, M. (2014). Using Technology in Elementary Mathematics Teacher Education: A Sociocultural Perspective.ISRN Education,2014, 1-9. doi:10.1155/2014/345146 Afolabi, F. (2013). Catch Them Young in Basic Science and Technology Education through Child-to-Child Approach.Journal Of Educational And Social Research. doi:10.5901/jesr.2013.v3n7p38